Cause Marketing - 'Honoring & Celebrating Grandparents'

From ideation to execution, I had the honor of leading this heart-warming campaign.

The receiving non-profits promoted the campaign via their social platforms, websites, blogs, and emails to donors and constituents. This cross-promotion was key to the campaign's success, as well as to showcase the company's (Thrivent) generosity differentiator.

By the end of the month we had $4.5K raised, 65 virtual volunteer hours, and 112 submissions.

This would be the start of regularly scheduled 'impact campaigns' as the results warranted an increased budget and the opportunity for growth.