Cause Marketing - 'Celebrate Inspiring Women'

During Women’s History Month, I executed on a campaign I designed at the start of the year to support four local nonprofits serving women (health services, breast cancer support, financial education etc.)

The receiving non-profits promoted our campaign via their social platforms, websites, blogs, and emails to donors and constituents. This cross-promotion was key to the campaign's success, as well as to showcase the company's (Thrivent) generosity differentiator.

This campaign alone increased the company's following on Instagram by 23%, bringing more prospective clients to learn about their offerings and enter into the communication nurture stream.

By the end of the month we had $9,060 raised, 83 virtual volunteer hours and 438 submissions.

I'm continually thankful to have the opportunity to support community through campaigns such as these.