Cause Marketing - 'Creating Warm Welcomes'

I designed and led this campaign in support of regional Welcome Centers of Lutheran Immigration & Refugee Services (LIRS), an organization that provides protection-centered and trauma-informed case management services to people who been displaced due to conflict and disaster throughout the world.

Email marketing to clients and prospective clients yielded high results, as did social media ads and partnership promotions with LIRS. I was fielding social media every day for a month, joyfully overwhelmed by the outpouring of engagement. By the end, we collected hundreds of welcoming comments to share and hit the target number of participants to enact the full donation amount of $10,000.

From a business perspective, this campaign drove brand awareness and reputation, increased social media engagement and followers, and provided an opportunity for clients and prospective clients to engage in one of the company's core values - to live generously.