Cause Marketing - 'Giving Tuesday'

For Giving Tuesday, a national day of generosity, I had the privilege of running a 24-hour digital fundraising campaign resulting in $142,000 raised with an additional $63,000 match. All funds went to four chapters of Reading Partners, a non-profit dedicated to building a future where all children in the US have the reading skills necessary to reach their full potential.

In partnership with my amazing team, we curated a drip campaign responsible for these impactful results. To excite our audience about the cause, we partnered with a well-known children's author. The author recorded a captivating book reading, strategically shared in the week preceding Giving Tuesday, adding a compelling and engaging dimension to our campaign.

In addition to supporting a great cause, this campaign drove brand awareness, increased social media engagement and followers, and provided an opportunity for clients and prospective clients to engage in one of the company's core values - to live generously.